the essential strategy, planning & actions enabling you, your team & your company to best manage every Client; best practice at its practical best
CONTENT
* SCENARIO, DEFINITION & SCOPE *
Introduction, What is Account Management?, Glossary
* SUPPLIER ACCOUNT MANAGER *
Attributes, Responsibilities, Priorities, Practice, Pitfalls
* ACHIEVING CLIENT SYNERGY & HARMONY *
Supplier Values, Ethos, Image, the Client
* INFORMATION ESSENTIALS *
Current Position, Fact-Finding, the Account File
* PLANNING & REVIEW *
Action Planning, SWOT Analysis, Balanced Scorecard, Account Performance Review
* THE CLIENT INTERFACE *
Contact Management, Relationship Management, Personal Appearance/Manner/ Conduct/Practice, Generic Client Interface
* SALES *
Propositions, Opportunities, Opportunity Qualification
* CLIENT REVIEWS & INTERVIEWS *
Account Progress Reviews with the Client, Interviews Conducted by the Client
* CLIENT SATISFACTION SURVEYS *
Areas of Interest, Survey Content/Questions, Scoring, Results
* RISK MANAGEMENT *
Qualitative Risk Analysis, the Client Account, Contracts, Sales & Marketing
* THE 20 GOLDEN RULES *
the Client, People, Practice, Sales, Management
AUDIENCE
Account Managers New Business Start-Ups
Recruitment & Contract Agencies IT Companies
Consultancy Services Companies Service Providers
Product Suppliers
PRICING
20% PRICE DISCOUNT for limited period
‘ASPIRE’ (How To Manage Any Client) ™
Account Management & Development
© Copyright 2019
All Rights Reserved
Founder, Owner & Managing Director:
RICHARD WRIGHT ex CMG[Computer Management Group], LogicaCMG, Government, Post, Education & Recruitment
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